Next Door Solidifies Concept With New Stapleton Outpost
Next Door, founded in Boulder by The Kitchen owners Kimbal Musk and Hugo Matheson as a kind of "Kitchen lite," just opened in the new Eastbridge Stapleton development. This is the fourth Colorado location for the group, which is also launching the brand in Memphis, Tennessee, this spring and will add a Longmont branch later this year.
With the opening comes a focus on the Next Door brand as a whole. When there was only one restaurant and it was right next to the Kitchen, calling the space The Kitchen|Next Door made sense, but with expansion came a certain amount of confusion, as did the "community pub" designation. To combat this, explains director of operations Colin Ness, the company has updated the name to Next Door American Eatery and has launched a new website that's separate from the Kitchen's brand. This will help with the company's goal of reaching fifty Next Door locations throughout what Ness calls "America's heartland" by the end of 2020.